The mark consists of The PRIZM primary wordmark logo is rendered with the San Serif Microgamma D font. All of the letters in the Wordmark logo are capitalized. The P and R merge together, the I is an independent character, the Z and M are also merged. The Primary Wordmark Logo can be rendered in various ways. If the logo is stroked on a white or light background, the letters can only be rendered with a Black stroke outline. 2. If the logo is solid on a white/light background, the letters can only be rendered in black or one of our Primary Brand logo colors Purple. 3. If the logo is stroked on a black/dark background, the letters can only be rendered with a White stroke outline. 4. If the logo is solid on a black/dark background, the letters can only be rendered in White or one of our Primary Brand logo colors Lime Yellow. The stroked logos should always be large to ensure legibility. The stroked logos can be used independently or along with the accompanying Black Sun (Primary Logo) surrounded by a gradient including all of Prizm's brand colors, Purple, Lime Yellow, Burnet Orange, Blush Pink, Cerulean Blue,) and white. 1. When the Primary Wordmark Logo is oriented horizontally, the Black Sun can be placed either under the leg of the P or the right leg of the M, before the P or after the M. 2. When the Primary Wordmark Logo is oriented Vertically, the Black Sun can be placed either below or above the Wordmark.