The mark consists of the idea of the visual/logo explained in the words next to it: Ahead of the Curve. It is for leadership consulting in the business world and is meant to encapsulate the following the letter "A" in the middle = if businesses get ahead of what they need to with my help (the consultant), they will advance on their learning and leadership curve much faster. The next letter around the "A" is the letter "O" to signify the word "of". The next letter wrapped around the "O" is the letter "C" which means to get to the broader part of what the business needs, on the "verge of the curve" so to speak, you start from a place of being ahead of what there is to see and know (foresight), then you expand as a leader through the continuum outward, advancing and getting ahead of the Curve. This is where the "A" in the middle, "O" outside of the "A" and the last letter "C" which circles the two previous letters comes from. Only the letters is just an abbreviation of the words Ahead Of the Curve Leadership.