The mark consists of the word "BLUE" in stylized text above the word "MERMAID" in stylized text above the word "GOURMET" in stylized text. The silhouette of a mermaid stretches diagonally, upward and leftward, away from the letter "B" of the word "BLUE." The mermaid is extending her right arm and looking upward. Her left arm reaches back toward the "B," with the fingers of her left hand fusing with the top of the left edge of the letter "B." Her forked tail partly covers the letter "B," with its tail lobes aligned inside the loops of the "B." The phrase "BLUE MERMAID GOURMET" and mermaid silhouette appear in blue.