Software as a service (SAAS) services featuring software for licensing to others that provides web-based access to applications and services through a web operating system or portal interface, which allows users to find relevant personalized options, namely, options in the nature of travel, clothing and clothing designs, cosmetics, shoes, fashion accessories, automotive, food and beverage, electronics, computer software, computers, mobile phones, homes and custom home designs, home furnishings, toys, games, professional services, music, movies, books, magazines, restaurants, bars, electoral candidates, and schools, from among customers' content, product inventory or services offering, via adjustment inputs representing a continuum of user preferences