Business services for customers and merchants covering cash back reward programs with personalized offers based on data and customer analytics; providing incentive award and customer loyalty programs to consumers through the issuance of cash back rewards; web site and retail store services featuring advertising, marketing and promotional services provided via downloadable mobile application; promoting the sale of third-party consumer products and services by offering cash back rewards and promotions within a mobile application; administration of a consumer loyalty program to promote restaurant services and retail services of others; analytics, tracking and measuring consumers' response to online advertising; advertising, promotional and marketing services for others; marketing analysis services

Non-downloadable software in the nature of a mobile application for administering an incentive program to reward users with cash back rewards for purchases; Software as a service (SAAS) services featuring software for enabling consumers to use cash back rewards for purchases via a mobile application; Software as a service (SAAS) services featuring software for analyzing consumer preferences data, identifying, sorting and filtering consumer cash-back rebates, promotions and discounts based on a user's personal information