The mark consists of The entire logo is intended to simulate a balloon-shaped tag, with its corresponding initials within it, and it displays the following characteristics: The balloon is drawn with a thick black line. It ends with a sharp edge on its lower right hand corner. Inside that pointy section of the balloon, there is a big black dot with a white surrounding surface in order to simulate a hole. Inside the balloon, towards the upper middle section, there's a lower case, highly edited, red letter "g", which actually sits high on top of and to the left of a black, lower case letter "f". Below these two letters, there are the letters "d" (lower case/red), "A" (upper case/black), and "v" (lower case/red), with a black "apostrophe" at the end of the letter v.