Administration of employee benefit plans concerning charitable donations; Developing and managing the charitable giving programs of others; matching individuals with like-minded charitable organizations for purposes of making donations; promoting charitable giving that reflects the core values of the donor by providing a method to identify the donor's core values and to select charities that foster those values; promoting the charitable services of others, namely, providing individuals with information about various charities and nonprofits for the purpose of making charitable donations; marketing services, namely, promotional services in the field of planned-giving for non-profit and charitable organizations