On-line retail store services featuring subscription boxes containing non-alcoholic and alcoholic beverages, fashion in the nature of clothing and apparel, consumer health products, home décor items, books, musical recordings, consumer electronics, fitness goods, food products, picture frames, jewelry, games, gifts, home accessories, candles, glassware, stationery, apparel, housewares, printed publications, floral and garden items, and gifts.; Subscription services, namely, on-line retail store services featuring subscription boxes containing packages filled with assorted items in the fields of non-alcoholic and alcoholic beverages, fashion in the nature of clothing and apparel, consumer health products, home décor items, books, musical recordings, consumer electronics, fitness goods, food products, picture frames, jewelry, games, gifts, home accessories, candles, glassware, stationery, apparel, housewares, printed publications, and floral and garden items.; Administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of non-alcoholic and alcoholic beverages, fashion in the nature of clothing and apparel, consumer health products, home décor items, books, musical recordings, consumer electronics, fitness goods, food products, picture frames, jewelry, games, gifts, home accessories, candles, glassware, stationery, apparel, housewares, printed publications, and floral and garden items