The mark consists of a landscape scene, which consists of: 1) a blue sky with shades of light blue; 2) on the left side of the mark there is a yellow house with a thin black horizontal line that is placed below a black window with a white border and an orange roof with a black shadow below the orange roof and a black shadow below the yellow house; 3) on the right side of the mark there are two houses with the same features, but the second house that is placed toward the middle of the mark has two black doors with white borders, instead of windows and neither house has the thin black horizontal line; 4) separating the houses there is a dark blue road that has a stylized white skeleton with black outlines and a black shadow in a squatting position with a hand extending and touching a light orange jug with a black shadow. The wording "DEL MAGUEY" appears the top of the mark in yellow lettering with a black shadow above the wording "VIDA" in larger yellow lettering with a black shadow, which appears over black wording "DE SAN LUIS DEL RIO". At the bottom of the mark is the wording "VIDA DE MUERTOS" in yellow stylized lettering.