The mark consists of an abstract drawing of a man with orange and yellow skin outlined in black with black moustache, beard, eyebrows, and pupils. He is holding a glass containing an orange and white drink and is wearing a hat and belt colored dark green and green and outlined in black, purple necklaces, a white robe outlined in black, white socks, green and black shoes, and a black and brown sword having a gold and black grip. He is sitting with his legs up on a red and black lounge chair with an orange, red and black pillow and a black five-pointed star near the end of the chair. He sits behind a small table colored brown, light brown, and black with a yellow and black saucer on top holding a brown and black liqueur bottle marked with the term "RAJÁ" in red, stylized letters. In the background are three yellow, orange, and white columns, a red and black curtain on the left side of the mark, and a light blue wall with abstract-shaped decorations colored white. In the bottom-right corner of the mark is a woman's hand and arm with five bracelets all colored white, orange, and black holding a single red and white flower with a black and green stem. At the top-right portion of the mark is the term "PONCHE" written in brown, stylized lettering and outlined in black. Beneath that are the terms "LICOR" and "LIQUEUR" in black, stylized lettering separated by a black circle. Beneath those words is the term "RAJÁ" in red, stylized larger font with a light brown shadow effect. The mark is outlined in black and has a brown, rectangular border.