The mark consists of a product packaging trade dress as applied to a white plastic bottle with a blue cap. The top upper portion of the bottle features three raised and indented wavy lines. The middle portion of the bottle features a large white label with a wavy design in blue fading to red from top to bottom; to the right of the wavy design appears the wording KEEPS CLOTHES LOOKING LIKE NEW in blue; below that is the stylized word WOOLITE in white and outlined in blue; below that is the word WITH in blue over the letter E in the stylized word EVERCARE in red where EVER in in bold and the letter R and E are enveloped by a stylized partial outline of a heart in red; below that are the words PROTECTS FROM FADING PILLING & STRETCHING; the lower portion of the bottle displays the letters HE in white within a stylized oval outlined in white and blue with a red dot between the letters H and E; the bottom left corner of the label features the wording LAUNDRY DETERGENT in black.