The mark consists of a product packaging trade dress as applied to a black plastic bottle with a purple cap. The top upper portion of the bottle features three raised and indented wavy lines. The middle portion of the bottle features a large wavy design in purple fading to blue from top to bottom; to the right of the wavy design appears the wording KEEPS CLOTHES LOOKING LIKE NEW in white; below that is the stylized word WOOLITE in white and outlined in blue; below that is the word DARKS in white; below that is the word WITH in white over the letter E in the stylized word EVERCARE in blue where EVER in in bold and the letter R and E in the word CARE are enveloped by a stylized partial outline of a heart in blue; below that are the words PROTECTS FROM FADING PILLING & STRETCHING in white; the lower portion of the bottle displays the letters HE in white within a stylized oval outlined in white and blue with a red dot between the letters H and E; the bottom left corner of the label features the wording LAUNDRY DETERGENT in white.