The mark consists of the color(s) black, blue, green, yellow and white. The color white represents transparency or background and is not part of the mark, with the exception of the white within the globe and at the far-right end of the black curved line above the globe. The mark consists of the word "HISPA" with all letters capitalized in black with a shadow affect, "AMERICA'S COFFEE" all letters capitalized in black, and "Cafe" with the "C" only capitalized in black, and shadow affect. The word "HISPA" is underscored with the words "America's Coffee" underneath the letters "HIS" and the word "Cafe" underneath the letters "PA". Above the word "HISPA" is a blue globe with a black curved line above and three curved lines to the right with the top line in blue, the middle line in green and the bottom line in yellow. Three all black teardrop or cone-shaped geometric figures are at the very top of the mark, centered, with the smallest figure at the center of the mark in a vertical position, the largest to the far right in a horizontal position, and the medium-sized cone in the middle. The globe, curved lines, and three cone-shaped geometric figures form a bird-like image facing to the left.