Market research, analysis, reporting and market intelligence services; Business data analysis; Advertising strategy consulting services, namely, providing strategy and recommendations regarding ways to improve user views and user clicks on advertisements; Analyzing and compiling business data for the purpose of determining the effectiveness of advertising; Advertising analysis; Analysis of advertising response; Collection and analysis of quality metric data for marketers and advertisers for business purposes; Collection and compilation of information into computer databases in the field of marketing and advertising; Monitoring advertisement engagement for business purposes; Measuring and optimizing performance of marketing strategies; Advertising optimization services; Business management consulting with relation to strategy and marketing, particularly in the use of analytics and machine learning for understanding the effect of marketing on consumer behavior; Consulting services regarding business and marketing strategies