The mark consists of the 'J' in JOHN shaped like a fishing hook with a fish attached to the end of the hook. The eye of the fish is a cross. 'JOHN' is in all caps. JOHN21 is considered one word. There is a space between JOHN21 and Fishing. JOHN21 is in a larger font than Fishing. The words 'CHARTER, LLC' are in a smaller font than 'Fishing', centered under 'Fishing', and in all caps. The slogan "That's A Good Problem to Have!!!" is located underneath JOHN21 Fishing CHARTERS, LLC and spans from the middle of the 'O' in JOHN21 to the end of the second 'R' in CHARTERS. The slogan has the first letter of each word except 'to' capitalized. The slogan is within quotations and has three exclamation points following the word 'Have'. A silhouette of the back of a man with his head slightly turned to the right and wearing a fishing hat is in the background and spans from the beginning of the "N' to the end of the '1' of JOHN21. The bottom of the silhouette fades out just above the slogan.