The mark consists of a circular design divided into three sections, with a partial oval shape separating two of the sections from each other. There is a dark circular shape inside the partial oval shape. Each of the three subsections of the mark features a picture of a temple, and two of the three subsections also include portraits of of the first two chiefs of the two dioceses of the Swaminarayan Sect, each partially enclosed within a circular shape. There is writing beneath each temple and below each of the portraits, specifically, depicts the chiefs' respective names and temples name. The names are written in Gujarati as "Acharya Shri Raghuvirji Maharaj" and "Acharya Shri Ayodhyaprasadji Maharaj" respectively. The temples of the top two subsections represent the headquarters of the southern and northern dioceses respectively. Beneath them, it states in Gujarati "Shri Swaminarayan Mandir Vadtal" and "Shri Swaminarayan Mandir Ahmedabad" respectively. The temple in the bottom subsection depicts our temple and states its name beneath it. There is also writing within the circular border that surrounds the rest of the mark, specifically, The circular border around the logo states "ISSO of Chicago" which is the name of the non-profit organization and "Member of ISSM" which is the national network of temples the organization comes under. The text on the top and bottom of the circular border is sacred hymns in Sanskrit.