business administration services, namely, creating, providing, and managing a network of businesses and entities accepting debit cards or electronic money to redeem allocated benefits; business administration and management of promotional programs enabling third parties and consumers to access a network of entities accepting debit cards or electronic money to redeem allocated benefits; business administration and management of promotional programs enabling third parties and consumers to provide and obtain information about accessing and using benefits, and to monitor and track benefit allowances, financial transactions, and redemptions for qualifying products and services; business administration and management of third party funded health and wellness benefits for others; providing public policy information and promoting public awareness in the fields of health, wellness and social benefits; providing consumer information via a website regarding the redemption of programs, benefits, or assistance funded by third parties, information regarding the availability of programs, benefits, or assistance funded by third parties, and monitoring and tracking the benefit allowances, financial transactions, and redemptions for qualifying products and services; business administration and management of customer segmentation, engagement and retention programs designed to improve population health