Gemological services, namely, measuring, analyzing, evaluating and grading of diamonds; gemological services, namely, historical documentation of diamonds; gemological services, namely, issuance of digital reports that document the characteristics, quality and/or origin of diamonds, gemstones and jewelry; software as a service services featuring, software for use in connection with diamonds, namely, for measuring, grading, evaluating, sorting, scanning, mapping, locating faults and imperfections, imaging, planning, processing, shaping, cutting and re-cutting of diamonds; software as a service services featuring software for scanning, measuring, 3-D modeling, rough planning, mapping, ray tracing, generating simulation data, recording, analyzing, evaluating and assigning of cut grades or other descriptive criteria for diamonds; software as a service services featuring software for scanning, measuring, 3-D modeling, ray tracing, and rough planning for optimizing the cutting and recutting of diamonds and optimizing of cut performance in diamond design; software as a service services featuring software for use in diamond cut analysis to model, assess and optimize light performance in diamonds; software as a service services featuring software for the generation of reports and certificates in the areas of light performance, cut performance and grading or evaluation of diamonds; software as a service services featuring software for use in diamond design to create 3-D models of new or existing diamond designs and to modify 3-D models to create variations of designs for planning, optimization, and analysis; software as a service services featuring software for use in diamond data analysis to generate data visualizations, automatically identify relationships between geometry and light performance data, and to automate mathematical analysis and interpretation of data; non-downloadable software for planning, tracking, recording, documenting and storing information and data regarding diamonds