Retail store services and arranging of trading transactions all in the field of collectibles, novelties and memorabilia in sports related fields, namely, photos, pucks, jerseys, sticks, helmets, baseballs, magazines, books, cards, caps, mini-cups, goalie masks, licensed sports merchandise, namely, t-shirts, hats, jerseys, pucks, photos, display items, sports cards, programs, collector patches, plaques, collector's editions, pins, books, videos, sports beanie bears and banners, rare collectibles, namely, vintage signatures, vintage paperwork, game-worn jerseys, game used equipment; providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; online advertising for others via a computer communications network; online auction services; online interactive resources for sports, sports collectibles and memorabilia, namely, providing a website featuring a searchable price guide database of values measuring the monetary worth of collectibles and memorabilia; online retail store services in the field of sporting goods, novelties and memorabilia; on-line trading services in which seller posts products to be auctioned and bidding is done via the Internet; business management assistance and particularly carrying out tasks necessary for the smooth conduct of sales by auction; assistance, advisory services and consultancy with regard to business organization in relation to collectibles, novelties and memorabilia in sports related fields