The mark consists of The words "The Real Chooch" on the bottom middle of the mark. The word "the" is written in all capital letters. The word "Real" is written in a stylized cursive font, with the "R" capitalized. "the" and "real" are on the same line. "chooch" is written below, using an all-capitalized stylized font, with the "c" and "h" being larger than the other letters. In the center of the mark there is a stylized silhouette of a man, he is sitting down, he is wearing a beret and a suit, holding a cigar in his left hand. His right hand is directly in front of his lips. He is gesturing with his right hand by bringing his thumb, index and middle fingers together and pointing upward., Behind the silhouette, part of the ornate backing of the chair the silhouette is sitting on is visible. All around and in the background of the silhouette there is a stylized pattern resembling paint splatter.