The mark consists of the trade dress characterizing the packaging for the goods. The trademark SUGAR IN THE RAW appears in white capital stylized letters in a stacked formation against a black and brown background superimposed over the image of a brown sugar sack containing spilled brown sugar cubes. To the right of SUGAR is the design of a white sugar stalk against a brown circular background. A brown rectangle extends from beneath THE and to the right of RAW. SUGAR IN THE RAW, the sugar stalk and rectangular design are all displayed on an upward right angle. From top to bottom, the background consists of the colors black, dark brown and light brown. A brown wood slab appears horizontally across the bottom on an upward right angle.