The mark consists of a stylized circle with the colors turquoise, light brown, yellow, orange, red, and black gages and superimposed on it is a light and dark brown coyote in meditating position wearing a yellow, orange, red, light brown, and turquoise skirt. The words "The Fasting Coyote" are written in red with turquoise shadows, in an arched form and in large, stylized lettering above the stylized circle with a light and dark brown coyote. The words "Juice Co". are written in red with turquoise shadows, in large and stylized lettering below the stylized circle with a light and dark brown coyote.