Administration of a customer loyalty program which provides free or discounted beverages, event entry, food, membership fees, and gaming services if customers purchase specified products, services, or amounts of certain products or services from an establishment that provides entertainment and hospitality services; Arranging and conducting special events for business purposes; Arranging and conducting special events for commercial, promotional or advertising purposes; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; On-line ordering services in the field of restaurant take-out and delivery; Providing facilities for business meetings; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Special event planning for business purposes; Special event planning for commercial, promotional or advertising purposes