The mark consists of the stylized words 'Café Rubio' in stylized font. In-between the words 'Café' and 'Rubio' is a shield or crest with figurative elements contained therein. The crest or shield has a banner beneath it and a quadrilateral with curved edges above it. Directly above the quadrilateral with curved edges, there is a crown that is open at the top. The crest or shield is shaded with lines across its perimeter, it is also split into two sections directly down the middle with a vertical line. The right side of the crest or shield contains two evergreen trees of triangular shape on a hill-like image with rows of flowers or plants with a sky background. The left side of the crest or shield contains an image of three river beds or streams floating down the rolling hills.