The mark consists of the stylized wording "BON KOKO" in white letters with a green and white outline, below which is "ICE" in white and blue letters. The wording "BON KOKO ICE" is superimposed over an image of two yellow and green palm trees with shades of gold, brown, dark gray, and black, with a dark gray and black hammock attached to and in between the trees, a beige beach with tiny brown spots, blue water, a white, blue, and dark gray sailboat, blue sky and white clouds. A blue, dark gray, and yellow shadow of the trees and hammocks appears on the beach. A green line appears between the sand and water at the water's edge to the left of the trees and a faded pink line appears near the sand's edge to the right of the trees.