The mark consists of the words "WHAT WE DON'T KNOW WE L.O.S.E in black inside a black and white circle on the top. Two red lightning bolts appear on each side of the wording inside the circle. A picture of a brown and black telephone pole appears under the "L" in "L.O.S.E. On top of the telephone pole is a black phone charger holding three purple phones. In the middle of the phones is a black and white box containing the designation "5G" in red under black radio waves. A black string is connected to a gray, red, black and purple smart meter. The words "SMART METER" in red appear over the smart meter. Superimposed on the smart meter is a purple oval surrounded by a black line containing a white and black rectangle with a black dotted line inside. Two red horizontal lines with the word "RADIATION" appear in green appear between the horizontal lines. The horizontal lines are touching a stylized human that appears in green, red and black. On the top of the human's head on the left side is a horizontal line containing the word "BRAIN" in red. On the left side of the head is a red horizontal line containing the word "EYES" in red. A red horizontal line appears attached to a red and green oval in the middle of the torso containing the red words "HEART & LUNGS". The words "LIFE OVER SMART ENERGY" appear in black inside and at the bottom of the circle.