Advertising, including on-line advertising on a computer network; Computerized on-line retail store services in the field of apparel, bags, beverageware, and books; Mail order services featuring apparel, bags, beverageware, and books; On-line advertising on computer networks; On-line retail store services featuring downloadable electronic books; On-line retail store services featuring downloadable books, blogs, and podcasts; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; On-line retail store services featuring apparel, bags, beverageware, blogs, books, and podcasts; Operating an on-line shopping site in the field of apparel, bags, beverageware, and books; Promotional services, namely, conducting launch parties to introduce a new book, author, book publisher or retailer; Providing consumer information in the field of apparel and books via a website; Providing business information via a website; Providing commercial information in the field of apparel and books via a website; Providing a web site featuring business information in the form of audio and video interviews, transcripts and other educational materials; Provision of a web site featuring commercial information on shopping; Retail apparel stores; Retail book store services; Retail clothing boutiques; Retail clothing stores; Retail apparel, bag, beverageware, and book stores; Subscriptions to books, reviews, newspapers or comic books