The mark consists of the stacked words "Discount Two-Way Radio" in black with a cartoon character to the right of the word "Discount" and over the word "Radio". The character is made of a handheld radio with a gray body and white eyes depicted in the screen display, a black outlined mouth below the screen display with a red tongue, black and gray eyebrows above the unit, a black and white antenna, white and black pushbuttons, oversized blue hands showing thumbs up, and oversized yellow shoes. The character is enclosed in a yellow oval with the black words "EST 1997" to the right of the character