Subscription based services involving providing a point of sale (POS) cloud-based, text-initiated mortgage pre-qualification system that allows end users to fill out mortgage applications, securely upload supporting documentation, allows mortgage professionals to pull prospects' credit reports, structure loan files for pre-qualification purposes and send closing cost worksheets; providing a Customer Relationship Management (CRM) system that allows users to upload and manage their customer database lists; facilitating creation of distribution groups for the purpose of sending marketing campaigns to customers via email and text; providing automatic trigger for notifications and reminders and milestone notifications