Subscription based services involving providing a mortgage point of sale (POS), customer relationship manager (CRM) and loan origination platform; providing residential mortgage loan origination platform designed for the mortgage lenders and banks to originate, process and close mortgage loans, manage their pipelines, run automated underwriting, stay in compliance, run reports, and every other aspect that a lender or bank would be involved in regards to their mortgage files; providing a cloud-based POS and CRM for providing text-initiated mortgage pre-qualification that allows end users to fill out mortgage applications, securely upload supporting documentation, allows mortgage professionals to pull prospects' credit reports, structure loan files for pre-qualification purposes and send closing cost worksheets; providing a platform for allowing users to upload and manage their customer data base lists; create distribution groups for the purpose of sending marketing campaigns to them via email and text; providing automatic trigger for notifications and reminders and milestone notifications