Subscription based services involving providing a mortgage point of sale (POS), customer relationship manager (CRM) and loan origination platform; providing a residential mortgage loan origination platform for mortgage brokers and loan originators to originate, process and close mortgage loans to manage their pipelines, run automated underwriting, stay in compliance, run reports, and every other aspect that a broker would be involved in regards to their mortgage files; providing a cloud-based, text-initiated mortgage pre-qualification system that allows end users to fill out mortgage applications, securely upload supporting documentation, allows mortgage professionals to pull prospects' credit reports, structure loan files for pre-qualification purposes and send closing cost worksheets; providing a CRM platform that allows users to upload and manage their customer data base lists, create distribution groups for the purpose of sending marketing campaigns to customers via email and text and providing automatic trigger for notifications and reminders and milestone notifications