Entertainment services, namely, providing online computer and electronic games and providing enhancements for online computer and electronic games; Entertainment services, namely, providing online virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes; Providing electronic game services provided by way of the Internet; Providing training in the field of mobile and online gaming; Entertainment services, namely, providing temporary use of non-downloadable computer games; Online gaming services, namely, providing temporary use of non-downloadable computer games; Providing online computer games and game-related multi-player matching services and online entertainment in the nature of video game tournaments; Providing online information in the field of computer gaming entertainment; Providing online electronic publications in the nature of online journals, namely, game blogs in the field of mobile and online gaming; Providing electronic game services by cellular telephone communnication; Providing online non-downloadable games by or for use on cellular telephones; Internet entertainment, namely, providing entertainment information in the field of mobile and online gaming; Electronic and print publishing of prospectuses, inserts, catalogues, books, newspapers and magazines in the field of mobile and online gaming; Multimedia publishing of books, magazines, journals, software, games, music, and electronic publications