The mark consists of a literal element "THE", black in color with a font of swiss 721 BT, in the upper left corner with a second literal element "BLACK OLIVE", which is also black in color and a font of ariosto regular, in the middle of the mark spanning the width of the mark separated in the middle with an olive consisting of a black body with a gray and heather reflection on the upper right corner of the olive, a brown stem outlined one the right with black, and green olive leaves outlined in black, with a thin black line and a thicker red line to the top with a gap in the middle where the stem of the olive is located, and also with a thin black line and a thicker red line to the bottom, with a third literal element "Timeless.Classic.Simply Italian", black in color with a font of swiss 721 BT, with three vertical ovals to the left and right, black in color, across the bottom of the logo, with a white background.