The mark consists of a hand-drawn open book, in black, with left and right pages showing; a hand-drawn flame image, in black, covering most of the left page; a hand-drawn snowflake image, in black, covering most of the right page; the word Fire, hand-written in black, above the left page containing the hand-drawn flame image; the word Ice, hand-written in black, above the right page containing the hand-drawn snowflake image; a hand-drawn heart containing the symbol &, both in black, located at the top-center of the open book between the words Fire and Ice; the word Bookshop, with the trademark symbol using superscript and hand-written in black, centered at the bottom of the open book; the words Lit Culture, in a downward curved orientation and in black Hammersmith font, located above the words Fire & Ice and the open book; the words Cool Connections, in an upward, curved orientation and in black Hammersmith font, located above the words Fire & Ice and the open book.