The mark consists of a pink, blue, white, gray, and black-outlined cooler with black tires and gray and black wheels, with the words ROSE in white and black-outlined letters and WINE in black letters on the front, and the words BEACH JUICE in pink and black-outlined lettering on the inside of the open cooler top; said cooler containing white, gray, and black-outlined ice cubes and blue, gray, and black-outlined cans with the words BEACH JUICE in pink and black-outlined lettering; to the right of the cooler a white and black-outlined wine glass containing pink rose wine; in front of the cooler pink and black-outlined flip flops; and to the left of the cooler a pink and white striped and black-outlined beach ball, blue and black-outlined flip-flops, a blue and gray and black-outlined can with the words BEACH JUICE ROSE in pink and black-outlined lettering, and a gray and black-outlined handheld radio; all the aforementioned on a blue/white, green, orange, yellow, and pink striped, black-outlined, towel, with the word CALIFORNIA in black lettering in front of the towel; said towel being on white, orange, ray, and black-outlined sand; with a green/blue and black-outlined ocean and a white-to-blue gradient sky in the background.