The mark consists of the stylized wordings "REGENERATIVE ORGANIC FARMING BUILDS HEALTHY SOILS, HEALTHY PLANTS, HEALTHY FAMILIES. " stacked in the center of the mark and in green. Behind the wording is a stylized design in white and green depicting rolling hills, mountains and valleys. To the left of the wordings are seven sunflowers with green stems and leaves, with yellow, orange and brown petals with black highlighting and with brown and black centers, all of which are to the left of a design of a sun with human features. The center of the sun is yellow with white and black eyes, a nose outlined in black and black lips. The rays of the sun are yellow, orange and red with black highlighting. To the right of the wordings are five sunflowers with green stems and leaves, with yellow, orange and brown petals with black highlighting and with brown and black centers, all of which are to the right of a design of a black butterfly with orange and yellow wings outlined in black. The other white is not claimed as a feature of the mark and represents background and transparent areas.