Administration of the business affairs of franchises; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Arranging and conducting of fairs and exhibitions for business and advertising purposes; Computerized on-line retail store services in the field of toys; Customer relationship management; Demonstration of goods; Dissemination of advertisements and of advertising material; Distribution of samples for publicity purposes; On-line advertising on a computer network; Organisation and conducting of product presentations; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Organizing business expositions for toys; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Sample distribution