The mark consists of a rhombus shape outlined in black, gold, yellow and white. Inside the rhombus you will find the words "NEW FRONT-ERA BEER THE FLAVOR OF MY PEOPLE" sitting inside two semi-circles in black and gold. The word "NEW" is shown in the color black with the color gold shown on the side of the letter "N" and the words "FRONT-ERA" is seen in yellow and gold on the side of the letter "F". Underneath you will find the word "BEER" in the color black and written horizontally. Directly below you will find a semi-circle with the words "THE FLAVOR OF MY PEOPLE" in the color black. On the right side of the word "NEW" a head of a leopard appears in the color black, white, yellow, gold and gray. The leopard's head on the left is a black silhouette with three white whiskers and to the right the spots are seen in the color black, gray brown and gold. The spots range from large to small. The nose and three whiskers on the right side of the head are black. The eye is also shown in black with a white spot. In the background of the words "BEER" and "THE FLAVOR OF MY PEOPLE" a mountain range and palm trees appears in gray. At the bottom of the rhombus you will find a globe of the world with the continents and countries in the color gold and the ocean in the color blue. The oceans are blue highlighted in the color aqua. Above the globe sits two semi-circles with slanted gold accents on either side.