providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's hotel services; administration of a consumer loyalty program to promote the purchase of hotel services by others; administration of a customer loyalty program which provides free and discounted hotel services to customers who visit and promote a hotel property; business administration of consumer loyalty programs for hotel properties; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes all for hotel properties; promoting the goods and services of others by means of the issuance of loyalty rewards cards and points for hotel properties; providing incentive award programs for customers of hotel properties through the issuance and processing of loyalty points for frequent use of hotel properties; providing incentive award programs for customers through issuance and processing of loyalty points for frequent use of participating businesses