The mark consists of The image of the mark shown consist of three actual letters L, R and T, besides the punctuation sign apostrophe . The mark consists of a stylized design or element, which could be interpreted as a " V" up-side-down. The literal element used is NOT the alphabetical letter "A", but to an extent, be seen as such in the context of a word; but is still NOT a letter. The unique font used in the creation of the mark is called CINZEL. The actual colors chosen for the mark are specifically black and white i.e. (letters, literal element(s), shapes are in black, and the negative space or background in white). The mark also has two bold horizontal black bars; both at the top and at the bottom. Another significant thing about the mark is its possible French interpretation from first glance to an extent as the art. Hence the art of doing something.