The mark consists of the stylized words INA PAARMAN'S, in a large white font, stacked over the word, KITCHEN, in a smaller font, which is shown between two white dots, while above the wording is an image of a white mortar, and a white pestle made with a brown wooden handle, atop a brown wooden board. The image is shown within a half circle with a blue background. Included within the image are green herbs and a variety of vegetables, including, a red pepper, a yellow lemon, a red bell pepper, a white garlic and a single garlic clove with brown accents, and a brown onion. The wording FOR THE VERY BEST IN QUALITY FOODS, is shown in a smaller font, displayed in a semi-circular curved manner above the image. All shown over the color black intended to represent background, which is not being claimed as a color feature of the mark.