Software to facilitate communication and education in the field of health, wellness, weight loss, medical issues, nutritional supplements, medical foods, food ingredients, adjuvants, pharmaceuticals, therapeutics, and cosmetics; software for advertising and content management utilizing machine learning algorithms and technology; software and mobile applications for market research, behavior research, incentivization, and customer acquisition; software and mobile applications for business and marketing data analytics; software for lead generation; software for marketing, digital marketing, customer relationship management, customer analytics, business data analytics, automated marketing tools, ordering, and referrals; software and mobile applications for enhancing customer engagement via incentivization, offers, rewards programs, referrals, and surveys; downloadable software and mobile applications for capturing and analyzing business and customer behavioral data; advertising, marketing, and promotion services; business, advertising, and marketing consulting services; customer relationship management services; consulting services, namely, predicting consumer behavior and business performance to execute marketing strategies; customer analytics services, namely, marketing research services, conducting consumer behavior research, and consumer trend analysis; marketing services featuring the use of automated marketing tools; lead generation services