providing incentive award programs for customers through the issuance of loyalty points for rewarding the use of a company's services and the purchase of a company's goods and for the purpose of promoting and rewarding customer loyalty to a company; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; retail store services and on-line retail store services in the field of men's, women's, and children's clothing, footwear, head wear, sporting goods, watches, sunglasses, bags, apparel, footwear, sporting goods and related accessories, socks, insoles, books, heart rate monitors, GPS devices, training logs, water bottles and personal hydration systems sold empty, featuring a bonus incentive program for customers; providing a website on a global computer network featuring commercial information in the field of clothing, footwear, sporting goods and related accessories and providing consumer product advice related to fitness and exercise