The mark consists of the red word TAG! below which is the black wording "WE'RE IT", to the right of the word "TAG" is a green hang tag with a red punch hole and black string, superimposed on the green hang tag is the wording "KEYSTONE FIRE AND SECURITY" in red letters which is above a black line which is above the words "ENGINEERED LIFE SAFETY SPECIALISTS" in black letters to the left of the wording is the design of red flames arising from the bottom of a black geometric shape outlined in gray with gray curved lines above the flames, below which are three red bullets, next to the first bullet is the black word "INSTALLATIONS", next to the second bullet is the black word "INSPECTIONS", and next to the third bullets is the black wording "24-HR. EMERGENCY SERVICE", below which is the black phone number "(888) 641-0100" below which is the email address "WWW.KEYSTONEFIRE.COM" where the "WWW" and ".COM" appears in black and the wording "KEYSTONEFIRE" appears in red, below which are three black horizontal lines, between the first and second line is the red wording "VOID 1 YEAR FROM MO PUNCHED SYSTEMS 6 MOS", between the second and third line is divided into three sections with black vertical lines, with the red word "SERVICED" in the first section, the red wording "NEW" in the middle section, and the red word "RECHARGED" in the last section, below which are the months "JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC" in black.