The mark consists of the stylized wording "SINCE 1908" appearing in all capital letters, centered over the stylized word "BUSH'S" appearing in all enlarged capital letters. There is a diamond shape in between the wording "SINCE 1908" and "BUSH'S". Below the word "BUSH'S" is the stylized wording "BEST". The aforementioned wording is on a banner with a thin outline. Below the outlined banner is the stylized wording "EASY ENTREÉS", which is above a curved banner, where the curved banner contains the stylized wording "TACO FIESTA" above the stylized wording "BLACK BEANS". A shaded rectangular area extends horizontally across the middle of the mark, passing under the bottom of the outlined banner and the top of the curved banner. Extending to either side of the outlined banner and across the top of the shaded rectangular area is a line of circles. Extending to either side of the curved banner and across the bottom of the shaded rectangular area is another line of circles. The rest of the background of the mark, appearing above and below the shaded rectangular area, has a wood grain pattern. To the left of the outlined banner is a shaded curved area and the design of a tomato. To the lower right of the mark and to the right of the curved banner is a curved line next to a small shaded curved area.