The mark consists of blue bird with touches of red on wings and a red string on neck, which cascades to the breast. Bird's head looks to the left, and a red heart appears to come form the bird's beak. A blue long string/tube encircles the bird from the neck, through the feet. Two large letters in red/trimmed in blue - "EC" are on either side of the bird's upper body. Below the bird's feet, it says "Efficient Catheters". The "E" and the "C" are red, and the remaining letters are black. Underneath that, is the phrase: "We Value People"! The letters are black, and the exclamation mark is red.