Banking and online banking services; checking account services; savings account services; issuing credit cards and debit cards; credit and debit card services, namely, credit card and debit card payment processing services; ATM banking services; providing cash and other rebates for credit card and debit card use as part of a customer loyalty program; cash advance services for individuals; consumer lending services; providing personal loans and lines of credit; mortgage banking services, namely, origination, servicing, and refinancing of residential mortgage loans; auto loan brokerage services; student loan services; financial planning for retirement; individual retirement account services; financial administration of retirement plans; wealth management services in the nature of planning and management of personal private banking accounts and individual retirement accounts and plans, income planning, and asset protection trust administration and estate settlement; financial consulting and counseling services in the nature of financial planning and estate planning in the fields of personal finance, personal private banking, retirement, insurance, charitable giving, income tax, and education; providing financial planning tools in the nature of on-line financial calculators; providing information in the field of personal finance; financial planning services in the fields of personal finance, personal private banking, retirement, insurance, charitable giving, income tax, and education; electronic financial trading services; provision of a financial exchange for the trading of securities, shares, options and other derivative products; agencies or brokerage for trading of securities, shares, options and other derivative products