The mark consists of the wording "JUST CHILLING CRUISES" in red below an image of a shark in dark and light blue with a little shade of gray and white on its mouth and belly, with red gums and white teeth, black eye brow over the sharks left eye outlined in black with white sclera and black and blue pupils. The shark is while wearing a cruise captain's hat outlined in black, with a white crown, gold band and black brim, with a black anchor design on the crown. The shark is holding a white beer mug outlined in black filled with yellow beer with white foam outlined in black. The shark is additionally holding a multi colored surfboard with a wave design in brown, light orange, tan, light taupe. The shark is surfing on a light blue and white wave, next to a light blue and white cruise ship with a dark gray, blue and red trimmings. Behind the shark and the ship is an aqua blue circle. All the forgoing on a white background that is not claimed as a feature of the mark.