The mark consists of a red lower case "B", and orange lower case "R", a yellow lower case "O", a tan lower case "O", a red lower case "B", an orange lower case "E", a yellow lower case "E", a tan lower case "R" and an orange drip coming out of the "R" like the "R" was a spout. The letters overlap and combine to spell "BROOBEER". Under "BROOBEER", the lettering "THE ONE AND ONLY NATURALLY CAFFEINATED, CLASSICALLY DELICIOUS ROOTBEER" appears in white. All lettering is in a black box with a red border.