The mark consists of the blue letters WWW. outlined in black to the left of a yellow circle with four small blue and white air bubbles positioned on the left side of a blue shark having a white belly and white teeth smiling and wearing a gold crown with purple gems atop its head centered inside the yellow circle, and two small blue and white air bubbles positioned to the right of the blue shark, the blue word FISH outlined in black, and the red word GAME outlined in black positioned directly beneath the blue shark across the bottom portion of the yellow circle, and the words KINGS.COM outlined in black below with the top portion of the letters being yellow and the bottom portion fading into orange.